About — New Life for the Surface.
Built for surfaces that have to perform.
VitaNova new life
VitaNova is a precision plant nutrition and spray adjuvant company built for the standards of professional turf. Across golf, sports turf, and commercial landscapes, our formulations are engineered for surfaces that get scrutinized in close detail — every blade, every transition, every recovery cycle.
When turf is properly fed and biologically signaled, it shows. Color holds. Density tightens. Stress windows shrink. Recovery accelerates. Our products are built to drive that response through peak-season heat, traffic, weather pressure, and shoulder-season stress — the moments where the surface either performs or it doesn't.
We partner closely with superintendents, sports turf managers, grounds crews, and distribution partners to deliver more than products — we deliver practical agronomic insight, application-rate guidance, and dependable service. From spring green-up through peak season and recovery, our focus is helping turf professionals make confident decisions that protect playability, appearance, and the long-term health of the surface.
At our core, we believe better inputs and better application technology drive better surface performance. Because when you properly feed and signal the plant, performance follows.
Mission
Why we exist.
To provide precision plant nutrition and spray adjuvant solutions that improve performance, increase efficiency, and deliver consistent, measurable results for our customers.
Vision
Where we're going.
To be known for integrity, excellence, and impact — where every product, relationship, and decision reflects our commitment to glorify our creator, love people, and create lasting value. We strive to lead in agriculture and turf by setting a higher standard of performance, trust, and stewardship that benefits our customers, our team, and future generations.
Core Values
Four commitments. Every product, every relationship, every decision.
01
Love People Well
We put people first. We treat our team, customers, and partners with respect, care, and honesty — building strong, lasting relationships.
02
Do What's Right
Integrity is non-negotiable. We take no shortcuts, cut no corners, and always choose what is right — even when it's difficult.
03
Deliver Real Results
We are committed to solutions that perform. Our focus is measurable outcomes, improved efficiency, and real value for our customers.
04
Pursue Excellence
We hold a high standard in everything we do — from our products to our service — continually improving to better serve those we work with.
